Sign more of the clients you love.
Grow your business by focusing on your true value proposition, in alignment with the right customers.
Introducing Narrow, a specialized business development and branding consultancy. Get expert help to grow your organization’s revenues and improve business development outcomes.
Sign higher-margin, better-fit customers.
-
You’ve got a great idea or model, and you’re looking for your Product-Market Fit (PMF).
You might have tech, but you need help determining PMF, signing some of your first clients, and then setting the right direction for future sales.
You also need some help making the right first impression on any stakeholders (potential customers, investors, lenders, talent). From your pitch deck to your business cards, we can help.
-
You have clients and customers, but there’s a spectrum of satisfaction, and you don’t have a clear Ideal Customer Profile (ICP). Profitability per client also varies widely. Different members of your team or divisions take diverse approaches, and your brand and customer journey is inconsistent depending on who’s dealing with the client, and where they are in their journey.
Bringing a professional and consistent brand experience and alignment to your customer journey will increase conversions, boost client satisfaction, and allow you to win higher margins.
-
It’s a crowded landscape and you’re trying to stand out and sign clients with the highest possible margin. You’re strapped for time, and juggling too many responsibilities in your job description.
You might be trying to hit targets for new revenue, but your strategy is ad hoc and based on gut instinct. That’s not necessarily wrong, but you need rigour, a strategic approach, and the clarity to step back and develop a comprehensive strategy, tactical plan, and understand where and how to hunt for the most profitable engagements.
You’d love to work only with clients that find overwhelming value in what your firm does for them. It’s a win-win, and you just need the time and right help to get you there.
Sales + Business Development Strategy
How does your firm acquire new clients and sign new business? Let’s put some fresh eyes on your business development strategy for growing your firm.
This is a fit for you if:
You have an existing team member either partly or fully dedicated to sales / business development
You and your team are strapped for time and feel like you’re going in too many directions, or need some fresh perspective on your strategy and tactics
You’re rolling out a new product offering and need more bandwidth to develop a solid Go To Market strategy
You have some great clients, while some clients aren’t too profitable — and you want to increase the proportion of great clients in your mix.
Branding + Positioning
You have a great core offering, but the world needs to know that. Your team might be technical or business savvy, but you could use a creative touch to add colour and polish to your assets. You want to improve your overall brand experience for external and internal stakeholders alike.
This is a fit for you if:
Your logo was made by AI and gets pixelated when enlarged
Your website was made >10 years ago and is showing its age
You don’t have a good idea of your customer journey or experience
Your market is crowded and your offering is getting lost, or people have trouble remembering your company or understanding what you offer.
There hasn’t been much consideration of who your competition is, and how you fit into the marketplace when customers are evaluating options.
Your company is portrayed inconsistently across channels (e.g. between different sales people, different phases of interacting with your company, external vs. internal communications).
I’m Elliot Cudmore, Founder and Principal of Narrow. I can be you fresh set of eyes on how your firm earns revenue and conveys itself to all audiences.
How can I help?
With a background in business development for professional services, our services include business development strategy, positioning, strategic branding and creative.
Let us help you realize your company’s true potential, with services online or in-person in Calgary, AB.
Our services
-

Sales strategy
-

Business growth strategy
-

Creative Branding + Positioning

