Sign more of the clients you love.

Grow your business by focusing on your true value proposition, in alignment with the right customers.

Introducing Narrow, a specialized business development and branding consultancy. Get expert help to grow your organization’s revenues and improve business development outcomes.

Sign higher-margin, better-fit customers.

Sales + Business Development Strategy

How does your firm acquire new clients and sign new business? Let’s put some fresh eyes on your business development strategy for growing your firm.

This is a fit for you if:

  • You have an existing team member either partly or fully dedicated to sales / business development

  • You and your team are strapped for time and feel like you’re going in too many directions, or need some fresh perspective on your strategy and tactics

  • You’re rolling out a new product offering and need more bandwidth to develop a solid Go To Market strategy

  • You have some great clients, while some clients aren’t too profitable — and you want to increase the proportion of great clients in your mix.

Branding + Positioning

You have a great core offering, but the world needs to know that. Your team might be technical or business savvy, but you could use a creative touch to add colour and polish to your assets. You want to improve your overall brand experience for external and internal stakeholders alike.

This is a fit for you if:

  • Your logo was made by AI and gets pixelated when enlarged

  • Your website was made >10 years ago and is showing its age

  • You don’t have a good idea of your customer journey or experience

  • Your market is crowded and your offering is getting lost, or people have trouble remembering your company or understanding what you offer.

  • There hasn’t been much consideration of who your competition is, and how you fit into the marketplace when customers are evaluating options.

  • Your company is portrayed inconsistently across channels (e.g. between different sales people, different phases of interacting with your company, external vs. internal communications).

I’m Elliot Cudmore, Founder and Principal of Narrow. I can be you fresh set of eyes on how your firm earns revenue and conveys itself to all audiences.

How can I help?

With a background in business development for professional services, our services include business development strategy, positioning, strategic branding and creative.

Let us help you realize your company’s true potential, with services online or in-person in Calgary, AB.

Our services

  • Sales strategy

  • Business growth strategy

  • Creative Branding + Positioning

Get started with Narrow today.