Sign more of the clients you love.
Grow your business by focusing on your true value proposition, in alignment with the right customers.
Introducing Narrow, a specialized business development and branding consultancy. Get expert help to grow your organization’s revenues and improve business development outcomes.
Sign higher-margin, better-fit customers.
How can I help?
I’m Elliot Cudmore, Founder and Principal of Narrow. I can be your fresh set of eyes on how your firm earns revenue and conveys itself to all audiences.
With a background in business development for professional services, I offer a range of services which improve your revenue generation, including sales and business development strategy, positioning, strategic branding and creative.
Let’s help your company realize its true potential, with services online or in-person in Calgary, AB.
Who we serve
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You’ve got a great idea or model, and you’re looking for your Product-Market Fit (PMF).
You might have tech, but you need help determining PMF, signing some of your first clients, and then setting the right direction for future sales.
You also need some help making the right first impression on any stakeholders (potential customers, investors, lenders, talent). From your pitch deck to your business cards, we can help.
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You have clients and customers, but there’s a spectrum of satisfaction, and you don’t have a clear Ideal Customer Profile (ICP). Profitability per client also varies widely. Different members of your team or divisions take diverse approaches, and your brand and customer journey is inconsistent depending on who’s dealing with the client, and where they are in their journey.
Bringing a professional and consistent brand experience and alignment to your customer journey will increase conversions, boost client satisfaction, and allow you to win higher margins.
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It’s a crowded landscape and you’re trying to stand out and sign clients with the highest possible margin. You’re strapped for time, and juggling too many responsibilities in your job description.
You might be trying to hit targets for new revenue, but your strategy is ad hoc and based on gut instinct. That’s not necessarily wrong, but you need rigour, a strategic approach, and the clarity to step back and develop a comprehensive strategy, tactical plan, and understand where and how to hunt for the most profitable engagements.
You’d love to work only with clients that find overwhelming value in what your firm does for them. It’s a win-win, and you just need the time and right help to get you there.
Revenue-growth strategy
How does your firm acquire new clients and sign new business?
Whether you’ve hit a plateau or need to expand the bandwidth of your leadership and team, Narrow can help get you there. Let’s put some fresh eyes on your business development strategy, so you can sign more of the clients you love.
Branding + Positioning
You have a great core offering, but the world needs to know that.
Your team might be technical or business savvy, but you want to improve your overall brand experience for external and internal stakeholders alike, so you can increase sales, attract and retain talent, secure investors, and improve your long-term business prospects.
Service offerings
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Sales strategy, coaching and sales enablement
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Business growth strategy and Go to Market
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Creative Branding + Positioning

