Approach

Approach and Offerings

From SaaS to professional service firms, and creatives to home builders, Narrow is here to help you grow your business and position your brand.

Because sales is more than cold calling, and brand is more than a logo.

Revenue-growth services

Offerings

Whether you’re a solo entrepreneur or mid-sized company, Narrow might be a fit if:

you feel like you’ve hit a stumbling block with your revenue growth,
want to expand into a new vertical and need help with your go-to-market, or
want to level-up your existing approach and processes to accelerate growth.

Narrow’s services cover a large breadth; from coaching and working with leadership and your team(s) on their growth and outcomes, to hands-on developing sales enablement tools for your company, and advising on strategy or implementation. It all comes down to a client’s specific needs. What do you need most and where can I make the most impact?

Whether engaged for shorter-term projects, or retained as an extension of your team over the medium/long-term, I’m keen to explore how I can help.

Narrow takes a customized approach to clients’ needs. From discovery to planning and implementation, every client has a unique set of circumstances.
Let’s start with a preliminary discovery meeting and understand what your primary pain points are, and if there’s alignment with Narrow’s expertise.
We’ll then discuss budget, resources, and deliverables as part of a 30/60/90 priority plan – influenced in part by scope of work and availability.
Narrow can be flexible to work across sectors and organizational sizes. Prior experience has centered on professional service firms and selling B2B, but Narrow’s engagements have included strategy for business growth, marketing and sales for specialized communications and creative services, SaaS (B2B, B2C and B2Gov’t), and even trades and home builders. We’d be a good fit to work together if your company is <200 people, however Narrow’s services can be flexible to plug into larger organizations if there’s a fit.
In short, no, this is not a part of Narrow’s service offering. It’s my strong belief that organizations can be much more effective if they are given the right lift at the right time. Narrow can help clients elevate their revenue-generating processes, systems, and assets, and build the capacity of their leadership and team through targeted services.
I can be a part of your advisory team and one of your resources, but when it comes to actually selling your business’s services or products, I believe that’s done most sustainably by you and your team over the long-term.

Offerings

Branding services

Branding gets a bad rap.

“Brand” is far more than a logo - it’s a living, breathing, multifaceted core of your company. It affects all touch-points along a customer’s journey and impacts every stakeholder.

Manage perception, attract and retain talent, accelerate sales, and secure investors.

‍ “Brand identity is tangible and appeals to the senses. You can see it, touch it, hear it, watch it move. Brand identity fuels recognition, amplifies differentiation, and makes big ideas and meaning accessible.”
— Alina Wheeler and Rob Meyerson, Designing Brand Identity

Brand can (and should) be a core lens through which you view all aspects of your business; if you haven’t given much thought to how brand is handled in your organization, let’s chat.

Branding gets a bad rap. Is it just a logo?

“Brand” is far more than a logo - it’s a living, breathing, multifaceted core of your company. It affects all touch-points along a customer’s journey and impacts every stakeholder.

Manage perception, attract and retain talent, accelerate sales, and secure investors.

‍ “Brand identity is tangible and appeals to the senses. You can see it, touch it, hear it, watch it move. Brand identity fuels recognition, amplifies differentiation, and makes big ideas and meaning accessible.”
— Alina Wheeler and Rob Meyerson, Designing Brand Identity

Brand can (and should) be a core lens through which you view all aspects of your business; if you haven’t given much thought to how brand is handled in your organization, let’s chat.

Branding processes start off the same for every client: understanding your core values, what you stand for, and your secret sauce: how you’re unfairly well-positioned to help your clients and customers. I lean on the core principles of brand development, understanding your stakeholders, and uncovering what your business is all about, and where you want to go.
Brand can be far-reaching and a full-time job, but Narrow’s role is to give you actionable assets and frameworks that make a difference from Day 1. My involvement after launch can help – and in fact, the most successful companies understand that brand is like running a marathon, and launch day is just the start-line.
Brand deliverables can include developing visual identity (brandmark, colour, iconography, design elements, etc.), messaging and voice, positioning language, through to diverse visual and written assets that impact touchpoints for all stakeholders.
There are core elements for every engagement, and I’m open to exploring how I can support you for your business’s needs beyond developing just a brandmark.